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You’ve worked really hard to get your Facebook ad just right.
Your image is carefully curated, your copy is finely tuned, and your targeting is carefully calibrated. While your ads are “pending review,” anything can happen.
He wants users to talk to likeminded folks that feel similar to them “without feeling completely alone in their world.” “Tinder is really about the hookup culture,” he said.
Facebook’s ad review time can take anywhere from 5 minutes to 2 days.
Once your ad is created, it ends up in a review queue where a team of highly trained Facebook employees will review it and then either approve or reject it.
Vu, who went through Y Combinator with two separate startups before launching Color Dating, said that the online dating experience — particularly for quick-swipe apps like Tinder — can be frustrating for minorities.
“If a community is predominately a certain race and expresses a specific preference, if you don’t fit with the majority, you’ll end up having a horrible experience,” he said.