Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but what’s a good metric for one industry isn’t necessarily good for another.
So what numbers should you be looking to beat in your industry? Check out the Google Ad Words industry benchmarks our clients are seeing, including: You’ll find averages across these Ad Words metrics for twenty industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.
MGR utilizes Word Stream tools synced-up with Google Ad Words and Bing on a regular basis to optimize our clients PPC campaigns.
I strongly recommend that you read and review the article below to view the latest industry benchmarks and analyze how your own paid campaigns rank against them.
Other industries with high search CTRs include Finance (2.65%), B2B (2.55%), Consumer Services (2.40%), and Technology (2.38%).
Legal services struggle to attract attention on the SERP (with a relatively low average 1.35% CTR)– in large part due to advertising restrictions enforced by both Google and government organizations.
The following article is based on a case study completed by Wordstream, a company that develops Search Marketing Software for PPC advertisers.Affiliate programs are common throughout the Internet and offer website owners a means of profiting from their websites.Affiliates generate traffic for commercial websites and in return receive a per-click commission. When you join the Lava Place dating affiliate program, you will be supplied with a range of banners and textual links that you place within your site.If you’re completely new to PPC, we will get you up and running or, if you’re already running paid search campaigns, we guarantee that we’ll make a bigger success of them for you.Whatever your current situation, we’ll help you grow online and take your business to the next level.