Original dating game theme song
The connection has often been noted from the large African American constituency of players, which also dominate the hip hop industry.Another source of comparison is the inner city's traditional appeal to basketball, which also helped foster hip hop and its culture in its early beginnings.This opening sequence (which was usually intertwined by a montage of live basketball action complete with narration) was created by Bill Feigenbaum, who also created a similar open for The NFL Today used around the same time.
In recent years, the league has embraced country music and musicians and bands that could be considered tame by some observers (such as Tom Petty and the Heartbreakers, Rob Thomas and Justin Timberlake).
Some NBA players have tried rap or hip-hop themselves (Shaquille O'Neal, Kobe Bryant, Tony Parker, Allen Iverson (under the rap name "Jewelz"), and notoriously, Metta World Peace are some examples) and several also dress and act in ways that are in accordance with hip-hop culture (for example, the tattoos and jewellery worn by several players).
In 1994, Epic Records released an album entitled B-Ball's Best Kept Secret, which featured hip hop songs performed by several NBA players, including Jason Kidd, Dana Barros and Isaiah Rider.
As a way of saying farewell and thank you to the viewers after 17 years, CBS used Marvin Gaye's rendition of "The Star-Spangled Banner" from the 1983 NBA All-Star Game as the soundtrack for their closing montage (featuring the greatest moments in the history of The NBA on CBS).
"Roundball Rock" was the theme music NBC used for its game telecasts from 1990 to 2002.