It has just launched in the UK, where it is already boasting 80,000 members.In return for a no-strings but mutually beneficial relationship, the women who sign up can get to be treated like a lady, showered with gifts, taken on all-you-can-buy shopping sprees, and enjoy meals at the best tables in town.
“To prove I am a real gentleman, I will not expect anything more than dinner,” he wrote.
I was in my late twenties, a television producer, and fresh out of a suffocating three-year relationship with a man who drained both my time and my finances when I signed up. Instead, I fantasised about someone older, more sophisticated, more established.
And, if I’m being honest, someone with some money, too.
As promised, I went straight home after coffee with an envelope of cash and never saw him again. All I clung to for security was faith in my own judgment of character following a few Skype chats and one trusted friend to whom I had sent his details. Thankfully he was as good-looking and interesting in the flesh as he was on my computer screen, and we spent two wonderful days together.
Then I accepted a trip to New York with a fortysomething Canadian property investor. He took me to Prada and bought so much that I had to buy another suitcase.