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A growing number of reputable media publishers are choosing to increase their revenue and strengthen their brand by launching online dating sites that fit seamlessly into their existing digital offerings.With the help of our experienced account management team, who have a history of working with high profile media brands, Trinity Mirror are set to see soaring levels of success with the launch of Mirror Matches.We look forward to the start of a long and profitable partnership.” This deal follows Trinity Mirror’s recent partnership with Playtech, which saw the launch of the Mirror and Record’s new bingo and casino platforms.Trinity Mirror plc announces that Nick Prettejohn is to join the Board of Directors of the Company ('the Board') as non-executive director and Chairman Designate with effect from 2 February 2018. LONDON - Trinity Mirror has signed a deal with Dating Direct to provide content and access to dating services through the online editions of its papers, including The Daily Mirror, the People and the Daily Record.The partnership means that Dating Direct will provide Trinity Mirror with a version of its dating service across Trinity Mirror's online properties, where users can find partners through the website's 3.7m subscribers.The publisher will capitalise on its new online dating site by promoting it to its extensive group-wide digital audience of over 65 million monthly users, as well as throughout its portfolio of national and regional newspaper titles.Mirror Matches will serve as a brand extension of Mirror Online and will create an additional source of revenue.

The acquisition demonstrates continued progress with our strategy of building a growing digital business of scale, and increasing our share of the online recruitment market.” Digital recruitment and property MD Paul Haliwell: “We have ambitious plans for the future of the Fish4 business.

Dating Direct has also introduced a voice greeting service to its website, where members can leave a three-minute introduction in their own words, and listen to prospective partners before they meet them.

the nascent online classified ads business will now be the preserve of just one of those firms (announcement).

The software provider takes care of the dating software, payment processing, customer support, hosting infrastructure and more.

Mark O’Donnell, Head of Group Partnerships at Trinity Mirror, said: “We’re delighted to be launching this service in partnership with White Label Dating.

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