Agency holding companies consolidating agencies 2016 dating from okcupid

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Interpublic , Omnicom make strategic developing market moves Both Interpublic Group and Omnicom took the softening of the Russia and Brazil markets to increase their equity in their long term partners.In Russia, IPG increased its investment in ADV, along with completing its first ever deal in China, acquiring Magic Group for their Golin agency.Specifically, agencies are no longer required to submit the previously required consolidation plans and the memorandum does not identify a cost savings goal.

In its report, GAO recommended that OMB’s Federal Chief Information Officer track and report on key performance measures, extend the time frame for achieving planned cost savings, and improve the execution of important oversight responsibilities. Revenue growth for agencies was the slowest since 2013 — and digital revenue growth slid to 8.0% last year from 13.5% in 2015. agency revenue and digital revenue increased again in 2016, according to the Agency Report 2017, but the pace is slowing amid the rise of consultancies, compression of spending by marketers and added competition from new agency models.In March 2013, OMB issued a memorandum that integrated the Federal Data Center Consolidation Initiative with the Portfolio Stat initiative, which requires agencies to conduct annual reviews of its information technology investments and make decisions on eliminating duplication, among other things.The memorandum also made significant changes to the federal data center consolidation effort, including the initiative’s reporting requirements and goals.

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